Performance creative partner / DTC / United States
We research, strategize, produce and iterate your paid-social creative using real performance data. You keep your media buyer. We become your creative department.
Most DTC brands don't need another media buyer. They need more winning creative tests than their current production can physically make.
Meta's delivery system will spend your budget in minutes and find the buyer on its own. What it cannot do is invent the next concept worth spending it on. That job moved upstream — and most brands still resource it the way they did in 2019.
A shoot yields a handful of executions on a six-week cycle. A Meta account can burn through a concept in three.
The person cutting the ad rarely sees the CPA it produced. So the next cut repeats the same guess with a different font.
Without a taxonomy, last quarter's winner is just a filename. You cannot query a Drive folder for which angle actually moved CPA.
Twenty placement exports are not twenty tests. One hypothesis, resized four ways, is still exactly one hypothesis.
Six stages that run continuously. Nothing here is a one-off deliverable — each pass feeds the next one, and the account gets smarter every cycle.
Meta history broken down by asset, competitor libraries, review mining, the product page itself. We show up to the strategy call with a baseline, not a questionnaire.
Personas, awareness stage, objections, angles, concepts, hooks, scripts. You get the reasoning, not just the files — so your team can argue with it before a single frame is produced.
AI generation, your existing footage, product photography, motion, compositing and statics — combined however the concept actually demands. We are not locked into one platform, so you are not either.
Every asset lands with a creative ID, the hypothesis behind it and the test we would run. Your media buyer keeps full control of budget, audiences and bidding. We never touch the campaign.
Winner, neutral or loser — all three teach us something. Performance gets tagged against angle, hook, persona, format and awareness stage, so patterns surface across tests instead of dying inside one.
A winner spawns new hooks, formats and personas. A loser closes a branch nobody has to pay for twice. The knowledge base compounds — and that compounding is the actual product.
Meta history broken down by asset, competitor libraries, review mining, the product page itself. We show up to the strategy call with a baseline, not a questionnaire.
Personas, awareness stage, objections, angles, concepts, hooks, scripts. You get the reasoning, not just the files.
AI generation, your existing footage, product photography, motion and statics — combined however the concept actually demands.
Every asset lands with a creative ID, its hypothesis and the test we would run. We never touch the campaign.
Winner, neutral or loser — all three teach us something. Performance gets tagged so patterns surface across tests.
The knowledge base compounds — and that compounding is the actual product.
06 returns to 01. That is the whole point.
Every concept is a claim about why someone stops scrolling. Below is how a concept arrives: the hook, the angle behind it, the awareness stage it targets and the format it was built for.
Example output · not client results
The first sprint replaces this library with work built for your product, your buyers and your account history.
Get a creative auditYou already have the raw numbers. What you don't have is performance cut by angle, hook, persona and awareness stage — plus a written position on what we learned and what we're testing because of it.
Attention is not qualification. A hook that stops the wrong person still costs you the impression.
Sample account · illustrative figures, not a client result
A filename tells you nothing. An indexed creative tells you which angle worked, for which persona, at which awareness stage, in which format — and lets you ask questions no ad account can answer on its own.
Which angles convert problem-aware buyers? Which hooks buy attention but not customers? What have we never tried? After a few sprints, those stop being opinions.
Calling something a winner too early is how agencies manufacture results that evaporate the moment budget scales. Six states, agreed with you up front, tied to the objective your account actually runs on.
Iterating concepts that already show signal. Lowest risk, fastest return, and the reason retainers pay for themselves.
New hypotheses backed by research rather than by taste. This is where next quarter's winners come from.
Deliberately unlike anything the account has run. Most of these fail. The ones that don't reset the ceiling.
The split moves with the account. A brand starting cold needs more exploration; an account with three scaled winners can afford to press them harder.
Saying this out loud saves both sides a discovery call. If you are on the right side of this list, the audit will be worth your time.
No Gold, Silver or Bronze. There is a partnership base that covers research, strategy, the knowledge system and reporting — and then you buy exactly the production capacity your testing plan calls for.
A genuinely distinct creative hypothesis — new angle, new structure, new argument. Not a hook swap.
A meaningful variation built from a concept — new opening, new duration, new persona, new execution.
A differentiated still. Cheap to produce, frequently the best performer on warm audiences.
Each additional product carries its own research, taxonomy and strategy — not just more files.
Speed is a real cost. It is priced as a percentage of production, never of the base.
An estimate, not a quote. The base covers research, strategy, the knowledge system, dashboard and sprint planning for one brand.
Send us the brand. We look at what's live and come back with a recorded walkthrough — five to ten minutes, no deck, no account access needed.
We pull your running ads and read what the account is actually saying: angles, personas, awareness stages, formats — and where the gaps are.
Three specific observations. Including the ones you would rather not hear. Vague flattery helps nobody.
Three testing hypotheses we would run first, and the reasoning for why those before anything else.
If it's useful, we'll talk about scope. If it isn't, keep the audit and we'll leave you alone.