Terms

TO COMPLETE BEFORE LAUNCH — registered entity name, jurisdiction, governing law and venue, notice address, and the limitation-of-liability figure. Left blank on purpose: these follow from the US LLC formation and the operating agreement, and guessing them would be worse than an obvious gap.

What these terms are

These govern use of this website. The commercial relationship with a client is governed by a signed Master Services Agreement and a Statement of Work, which take precedence over anything written here.

What we do, and what we do not do

Pulsar is a performance creative partner. We research, develop creative strategy, produce paid-social creative, structure tests and read results back.

We do not perform media buying. We do not manage campaigns, set budgets, build audiences, adjust bidding or take responsibility for account delivery. Those remain with your media buyer.

No performance guarantee

We sell a process designed to raise the probability of finding creative that performs. We do not guarantee any cost per acquisition, return on ad spend, click-through rate or revenue outcome, and we will not agree to contractual language that implies one.

Advertising results depend on factors outside our control, including bidding and delivery, product, pricing, offer, website experience, inventory, seasonality, competition and platform policy changes.

The pricing calculator

The calculator on this site produces an estimate from published unit rates. It is not a quote, not an offer, and not binding. Actual scope and price are agreed in a Statement of Work.

What counts as a deliverable

So that volume cannot be inflated, the following do not count as additional billable creative:

• Resizing or re-exporting an existing asset for another aspect ratio or placement.
• A caption change or a replacement end card on an existing cut.
• Any change that does not alter the advertising argument being tested.

Claims and compliance

Creative is produced from the approved claims library a client provides during onboarding. The client is responsible for the factual and legal basis of claims about their product. Our quality assurance checks consistency, platform readiness and internal coherence — it is not a regulatory review, and we do not provide legal or medical advice.

Intellectual property

On payment, the client receives the agreed rights to the delivered creative. Pulsar retains ownership of its methodologies, frameworks, templates, internal systems, software and generalised know-how, including learning expressed in a form that does not identify the client or their data.

Use of generative tools

Production may use third-party generative models. We operate model-agnostically and handle confidential client material under the restrictions described in the privacy page and in each client agreement.

Website content

Figures shown in the sample dashboard and the concept library on this site are illustrative. They demonstrate the format of our reporting and deliverables and are not the results of a named client.

Liability

TO COMPLETE — limitation of liability, cap tied to fees paid, exclusion of indirect and consequential loss, and the carve-outs your counsel requires for the chosen jurisdiction.

Contact

Questions about these terms: hello@pulsar.co.